Our purpose

We are passionate about driving sustainable socio-economic inclusion and upliftment in agro-rural South Africa through climate-resilient opportunities which leverage the power of industrial hemp.

Our team

Our lives are interwoven through family, friendship, passion and understanding. Our versatility and dynamism makes us a resilient and impactful team.

Hemp Sustainability Specialist


Phivo completed his studies with a Master of Urban Studies in the field of Sustainable Energy Efficient Cities. Within this, he wrote his thesis on "The viability of hemp agriculture to develop energy-efficient materials whilst addressing agro-rural socio-economic opportunities in the Eastern Cape, South Africa". Phivo works as an Urban Planner on strategic land use management projects in the Gauteng province. Phivo lectures at Cheeba Academy as the Head of Industrial Hemp and was a pioneer in developing a first-of-its-kind Hemp syllabus for Cheeba in Africa. He further conducts research on industrial hemp for advisory groups across Africa.
Hemp Feasibility Analyst


Jason is a qualified Chartered Accountant and Chartered Alternative Investment Analyst with experience in product and business development having launched successful businesses in various industries including insurance and finance. Jason has experience advising global cannabis and hemp companies on cannabis and hemp inventory technical recognition and valuation in line with both GAAP and IFRS. Jason has also scoped, planned and developed vertically integrated hemp projects in Sub-Saharan Africa, with a specific focus on financial viability analysis, sensitivity analysis and stress testing.
Product Development


Anthony is a qualified Sports Scientist having spent multiple years in the fitness and wellness industry. He has a passion and skill for all things plants, having founded both Bonsai Brothers, and Succulent Siblings. Anthony owned and ran the Northcliff Bodytec EMS training studio from 2019-2021. He now owns the Bodytec Atholl EMS training studio. Anthony specialises in functional training, rehabilitation, health and nutrition, and he has a long history of advising clientele regarding a healthier and pain-free lifestyle.

Our story

In 2018 we saw how industrial hemp differs from its more globally recognised sister, marijuana. Hemp has been used for thousands of years for everything from medicine to clothing to building materials. We share the collective vision of improving the world that we live in. We are on a journey which puts Earth and People at the forefront of everything we do. Like the strong roots of Cannabis Sativa L., we stand firm in the light of opportunity. The world is now learning about the importance of the plant to society, and our dream is to integrate hemp into our daily lives.


Build things that inspire and empower people.

We create opportunities to develop sustainable hemp ecosystems which provide generational income to communities where employment is in dire need.


Keep sustainability at the heart of what we do.

We believe industrial hemp is a climate combative tool, acting as a sustainable alternative for resource-intensive industries.


Always overdeliver to our clients.

We deliver a high-quality, personalised and client-centric service aimed at driving collaborative partnerships.