Our purpose

We are passionate about driving sustainable socio-economic inclusion and upliftment in agro-rural South Africa through climate-resilient opportunities which leverage the power of industrial hemp.

Our team

Our lives are interwoven through family, friendship, passion and understanding. Our versatility and dynamism makes us a resilient and impactful team.

Hemp Sustainability Specialist

Phivo

Phivo completed his studies with a Master of Urban Studies in the field of Sustainable Energy Efficient Cities. Within this, he wrote his thesis on "The viability of hemp agriculture to develop energy-efficient materials whilst addressing agro-rural socio-economic opportunities in the Eastern Cape, South Africa". Phivo works as an Urban Planner on strategic land use management projects in the Gauteng province. Phivo lectures at Cheeba Academy as the Head of Industrial Hemp and was a pioneer in developing a first-of-its-kind Hemp syllabus for Cheeba in Africa. He further conducts research on industrial hemp for advisory groups across Africa.
Hemp Feasibility Analyst

Katlego

Katlego Mushi is an aspiring Agricultural Economist currently completing his Master’s in Agricultural Economics at the University of Pretoria. His research focuses on evaluating consumer perceptions of hemp products, with a deep interest in the economic potential of hemp in South Africa. Katlego brings valuable experience in agri-business model development, having transitioned from a career in rugby to gaining expertise in marketing, promotions, and customer engagement. His entrepreneurial spirit is evident in his success in the events industry and the establishment of his own streetwear brand, Dripco. Hailing from Hammanskraal, Katlego is passionate about community development and is dedicated to advancing the hemp industry to create inclusive opportunities for all South Africans.

Our story

In 2018 we saw how industrial hemp differs from its more globally recognised sister, marijuana. Hemp has been used for thousands of years for everything from medicine to clothing to building materials. We share the collective vision of improving the world that we live in. We are on a journey which puts Earth and People at the forefront of everything we do. Like the strong roots of Cannabis Sativa L., we stand firm in the light of opportunity. The world is now learning about the importance of the plant to society, and our dream is to integrate hemp into our daily lives.

Culture

Build things that inspire and empower people.

We create opportunities to develop sustainable hemp ecosystems which provide generational income to communities where employment is in dire need.

01

Keep sustainability at the heart of what we do.

We believe industrial hemp is a climate combative tool, acting as a sustainable alternative for resource-intensive industries.

02

Always overdeliver to our clients.

We deliver a high-quality, personalised and client-centric service aimed at driving collaborative partnerships.

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